CES 2024 highlighted a spectacular announcement from Sony Honda Mobility and creators of the Gran Turismo games Polyphony Digital.
Sony Honda Mobility Inc. (SHM) is making waves at CES 2024 in Las Vegas, showcasing its innovative vision for the future of mobility. But before the official show gates opened, the company took the spotlight with a captivating press conference on Monday, January 8th.
Taking centre stage was Representative Director, President, and COO Izumi Kawanishi, who unveiled a groundbreaking collaboration that sent a big statement through the automotive world.
In a move that merges the cutting-edge technology of Sony with the legendary driving expertise of Polyphony Digital, a subsidiary of Sony Interactive Entertainment, SHM announced a partnership to bring the Gran Turismo experience to life on real roads.
This isn’t just about slapping a Gran Turismo logo on a car; it’s about harnessing the power of Polyphony Digital’s acclaimed racing game engine to develop next-generation autonomous driving and in-vehicle technologies.
Imagine navigating city streets with the same precision and exhilaration you’ve experienced in Gran Turismo. Envision a personalized driving experience that adapts to your mood and preferences, just like tuning your virtual car in the game. This is the future SHM and Polyphony Digital are building, blurring the lines between the digital and physical realms of driving.
This collaboration is about more than just pushing technological boundaries; it’s about redefining the very concept of mobility. SHM aspires to create vehicles that are not just modes of transportation, but immersive entertainment hubs and emotionally resonant companions.
By integrating Gran Turismo’s DNA, they aim to inject a dose of excitement and passion into everyday commutes, transforming the mundane into the extraordinary.
The CES 2024 SHM booth promises to be a must-see destination, offering a glimpse into this exciting automotive future. With the Gran Turismo collaboration taking centre stage, one thing is certain: Sony Honda Mobility is not just entering the race, they’re setting the pace for a new era of mobility.
