Asetek Sim Sports and world renowned Hypercar manufacturer Pagani partner for bringing more of the brand to sim racing.
Pagani, a famous maker of supercars, is teaming up with Asetek Sim Sports as a partner to bring more of their brand into the world of sim racing.
For many, Pagani is a car brand that sparks strong feelings. People often think of powerful engines and amazing designs. It’s a unique brand, and for some, nothing else compares to a Pagani supercar.
Asetek Sim Sports is likely to find success with this partnership. Their goal is to bring more of the “Pagani Brand Experience” to those who enjoy sim racing.
Asetek, a company known for its liquid cooling technology and gaming accessories, announced on October 14, 2021, that they have signed a deal with Pagani Automobili. This agreement covers licensing, marketing, and products for Asetek’s upcoming premium racing simulator products.
Soon, dedicated sim racers and car lovers will get to feel what it’s like to drive a real Pagani, one of the world’s most exclusive supercar brands. Asetek is currently developing a range of products to make this happen.
Asetek will create special, limited-edition Pagani SimRacing products. These will be based on actual Pagani technology, like that used in the Pagani Huayra R. The aim is to make the sim racing experience as close to driving the real car as possible.
In return, Pagani Automobili will promote and sell these Pagani-branded SimRacing products through their own sales channels, making them more available to Pagani fans.
Pagani and Asetek seem like a great match
Both companies share a vision, a strong interest in new ideas and design, a very close attention to detail, and a reputation for high quality and reliability.
Since 1998, the Italian carmaker Pagani has excited car fans with its special supercars. These cars are known for combining advanced technology, research into materials, and careful attention to detail, resulting in unique designs and high performance. Pagani makes only a small number of cars each year.
For over 20 years, Asetek’s cooling technology has been used in computers around the world. It can be found in some of the fastest supercomputers, high-end gaming PCs, and official eSports competition machines.
Using its innovative skills in software, hardware, and mechanics
Asetek announced in March that it is moving into the fast-growing market for SimRacing hardware and software.
This partnership with Pagani shows Asetek’s commitment to providing immersive experiences for gamers, racing fans, and supercar lovers.
Horacio Pagani, the founder and chief designer of Pagani Automobili S.p.A., said that when Asetek approached them to jointly design and develop Pagani SimRacing products, it felt like a perfect fit. He noted Asetek’s focus on new ideas, design, and strong abilities in software, hardware, and mechanics. He also mentioned that Mr. Eriksen showed them a prototype of the Huayra R-technology based simulator equipment at their workshop in Modena. The quality, design, and attention to detail made it clear that both companies think alike.
Michael Staskin, CEO of Pagani Automobili America, said they are excited to partner with Asetek. He believes this will bring the feeling and excitement of driving a Pagani hypercar to sim racers and car fans worldwide, allowing them to experience the Pagani Brand virtually. He added that this is just the beginning of a product line that will offer very realistic experiences and help to grow the next generation of Pagani owners.
André Sloth Eriksen, CEO and founder of Asetek, shared his long-time fascination with Pagani. As a big car and racing fan, he hopes to own a Pagani one day. He explained that Pagani’s attention to detail, designs inspired by Horacio Pagani’s dedication to blending art and science, and groundbreaking performance all align with his personal values. Because of this, when choosing a partner for their SimSports racing products, Pagani was the clear first choice.
Mr. Eriksen also stated
They are very happy to be working with Pagani to bring to market the highest quality SimSports racing products based on real Pagani technology. He pointed out that in addition to the licensing agreement, Pagani will use its wide reach to market and sell their custom-designed Pagani-branded SimRacing gear. Asetek expects to have the first products ready in the first half of 2022. Staying true to Asetek’s history of innovation, they aim to deliver premium quality and feel at prices that most sim racers and fans can afford.
About Pagani Automobili S.p.A.
Pagani Automobili S.p.A. is an Italian company that makes hypercars. Horacio Pagani founded the company in 1998, and it is based in San Cesario sul Panaro, near Modena, Italy.
The company’s philosophy is inspired by the Renaissance idea of Leonardo da Vinci, who said that “Art and Science are disciplines that must walk together hand in hand.” Pagani Automobili follows this belief, combining technology and taste, usefulness and beauty, handcraftsmanship and technological expertise.
About Asetek
Asetek (ASTK.OL) is a global leader in mechatronic innovation. It is a Danish success story, growing from a small start-up to a publicly traded company. Founded in 2000, Asetek became a leader in developing and producing all-in-one liquid coolers for major PC and gaming brands.
In 2013, Asetek became a public company and expanded into energy-efficient cooling solutions for data centers. In 2021, Asetek is launching its line of products for advanced SimSports gaming experiences. Asetek’s main office is in Denmark, and it has operations in China, Taiwan, and the United States.
- To learn more about Pagani, visit www.pagani.com.
- To learn more about Asetek SimSports, visit www.aseteksimsports.com.