Skip to content

First Playable 2023: Italian Video Game Developers Event in Florence This July

First Playable 2023: Italian Video Game Developers Event in Florence This July

The fifth edition of the first playable international event will take place in Florence Italy from 6 to 7 July 2023.

Milan – The Italian Interactive Digital Entertainment Association (IIDEA) is excited to announce the fifth edition of First Playable, Italy’s leading international event about games business, will take place in Florence from 6 to 7 July 2023.

The two-day event will be hosted by Nana Bianca in Florence, within the Innovation Center powered by Fondazione CR Firenze, a newly renovated innovation hub located in the Oltrarno district of the city,  and will offer preparatory coaching sessions, in-person talks and workshops from speakers around the globe, 1:1 meetings and pitching sessions with publishers and international investors and finally the 2023 Italian Video Game Awards ceremony to celebrate excellence among the productions made in Italy.

First Playable 2023 will facilitate connections between game development studios and international publishers and investors, offering content of the highest absolute value to Italian developers who will, once again, be able to attend the event free of charge.

More about First Playable 2023

  • Pitching – The primary objective of the event is to offer a dedicated platform for Italian video game companies to connect with international buyers, including video game publishers and investors. In-person business meetings will be available using the leading online matchmaking tool Meet to Match.
  • Talks – The event will feature a series of talks and workshops on business topics of common interest for the Italian game developer community, from national and international speakers. These talks will also be available to stream online.
  • Coaching and mentoring – Italian video game developers will have the opportunity to meet industry experts whom they can seek advice from regarding the development of their products, defining their business plans, and improving their pitches.
  • Italian Video Game Awards – First Playable will again host the ceremony of the Italian Video Game Awards, aimed at celebrating excellence in video game development in Italy. Five awards will be presented by an international jury of recognized industry experts including Best Italian Game, Best Italian Debut Game, Best Innovation, Outstanding Individual Contribution and Outstanding Italian Company.

First Playable 2023 is organized by IIDEA and Toscana Film Commission – Fondazione Sistema Toscana, and it is supported by ITA – Italian Trade Agency, the Ministry of Foreing Affairs and International Cooperation, and Nana Bianca. MeetToMatch is matchmaking partner of the event.

First Playable was launched in 2019 in Pisa and after 2 in-presence editions and two digital editions during the pandemic, this year it moved to Florence, again in presence. The First Playable 2022 event included 30+ international publishers and investors from 8 countries, 90+ Italian game development studios, had 630+ business meetings, included 25+ speakers from all over the world and had 92,000+ views for 10+ streaming hours.


The Association was founded in early 2000s. Our original members were mainly multinationals operating on Italian soil. Since 2011, with the establishment of several game development studios in our country, we broadened our membership base to Italian videogames-producing companies, which nowadays represent most of our members. In 2019, we opened the Association’s gates to esports business operators, such as teams and tournament organizers.Currently, the Association is composed of over 60 members, including videogames hardware manufacturers, videogames publishers, Italian game developers and esports business operators.


Internationally, in 2002 IIDEA joined ISFE (Interactive Software Federations of Europe), which is the European videogames Association located in Brussels. Since 2005 IIDEA is member of the ISFE Board of Directors. Moreover, the Association is also members of the PEGI Management Board, videogames age ratings system helping parents in making informed choices during the purchase of a videogame. We are an agile, slender and results-oriented Association. Our line of work is very pragmatic and based on the constant involvement of our members in order to ensure that our action keeps abreast of the industry steady evolution. Our members are at the hearth of any choice or action carried out by the Association.

Darren Buckner

Darren Buckner

Darren became a member of Simrace247 in January 2021 and has been a valuable addition to the platform ever since. He began his journey as an Editor and has progressed to the position of Editor in Chief, owing to his unwavering commitment and hard work. With his profound interest in motorsport and gaming, Darren is passionate about sharing news and exceptional content with like-minded people worldwide.View Author posts

Leave a Reply

Your email address will not be published. Required fields are marked *