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Alpine Esports Partners With Immersive Technology Brands

Alpine Esports Partners With Immersive Technology Brands

Alpine Esports unveils a series of new partners as part of their ongoing commitment to sim racing and plans to improve their competitive performance for 2023

Alpine Esports is pleased to unveil a series of new partners and technology brands, Varjo and Tobii, spanning VR, eyewear and eye tracking respectively signed as Official Suppliers to support driver training, immersion and comfort. Not only that, Alpine Esports enters mobile sim racing, introducing The Tiny Digital Factory as Official Mobile Racing Game Partner, with Alpine cars being feature in two games – Infinite Drive and GT Manager. The partnerships with Varjo and The Tiny Digital Factory will offer new fan engagement experiences both in-game and at physical events

Alpine Esports is pleased to reveal a series of new partners, Varjo, Tobii, and The Tiny Digital Factory, whose technology will assist with driver training and performance, data tracking that will support engineering for real-world racing, and new fan engagement experiences. The series of announcements were revealed as part of the inaugural Alpine Esports Sim Racing Expo which showcased each product, discussed the state of the sim racing industry, and outlined Alpine Esports ambitions for 2023 and beyond.

Alpine Esports Partners Technology

Varjo, a world-leading virtual and extended reality (VR/XR) company on a mission to redefine reality, partners with Alpine Esports as their Official Supplier and VR Partner. As an already active member of the sim racing community Varjo has developed a series of functions with drivers in mind. With crystal clear edge-to-edge visibility, advanced ergonomics, integrated eye tracking, and a built-in cooling system, the Varjo Aero reduces the effects of motion sickness, while the XR-3 headset is the first and only headset of its kind to be created with human eye resolution immersing professionals in a highly realistic mixed reality driving experience.

The XR technology will be used for the wider Alpine Business Unit while the Varjo Aero headsets will offer immersive experiences to fans and drivers. Varjo will supply Alpine Esports with Varjo Aero VR headsets, named the best VR headset of 2022, to be used at events and in the new Alpine Esports Content Room, a new facility built within the walls of the historical F1 factory with over £50,000 worth of equipment to support immersive content and livestreams.

Alpine Esports has also signed Tobii as Official Supplier, the global leader in eye-tracking and pioneer of attention computing, to bring the innovative Tobii Eye Tracker 5 to the esports team. By using machine learning, artificial intelligence, and advanced signal processing to decode head and eye movements, translate microscopic gestures into accurate gaze signals. From this, Tobii generates insights to reveal what captures a person’s attention and interprets intent. This trailblazing technology will support drivers in improving their attention and focus whilst racing – a vital skill for endurance racers. Tobii will supply the Tobii Eye Tracker 5 software to the Alpine Esports Content Room, alongside Alpine Esports ambassadors and drivers.

Alpine Esports Partners Technology

The Tiny Digital Factory joins Alpine Esports as Official Mobile Racing Game Partner. As experts in motorsport mobile games they joined the blockchain market in 2020 and developed new Web3 gaming experiences. The two-year partnership aims to embrace the accessibility of mobile gaming, breaking down the barriers to entry to sim racing. Alpine Esports will work with The Tiny Digital Factory across two titles, GT Manager and Infinite Drive, with Alpine vehicles featured in both games and more content being developed through the year.

Alpine Esports invested in Web3 activations in 2022, playing a pivotal role in their fan engagement strategy with the launch of the Alpine Esports Series which saw them offer $100k worth Alpine Fan Tokens. Bundles of $10,000 worth of Alpine rewards and NFTs were up for grabs during live streams which dramatically increased the viewership of the broadcast. The partnership with The Tiny Digital Factory takes their fan engagement initiatives one step further.

Alongside new partners, Alpine Esports continues their partnership with Shamir, the producer of high-performing lenses, for a second year to provide eye testing for drivers and vision support to best enhance driving simulation performance. During the expo, Shamir and F1 Esports Driver Patrik Sipos showcased prototypes of their latest products developed with Alpine Esports. Their new lenses were designed to reducing eye fatigue, contrast highlight where needed and provide colour enhancement and reduction for specific simulation needs.

Guillaume Vergnas, the Head of Esports, Gaming & Web3 at Alpine said: “Sim racing is an important part of Alpine’s DNA. We see the crossover between real-world racing and sim racing continue to blur where it can support how we conduct testing of our cars providing us with realistic data. It also allows us to engage with new audiences. Our line-up of partners allows us to support our competitive ambitions for our F1 Esports team and Le Mans Virtual Series Team, engage with fans in completely new ways and support our Business Unit. We’re excited to work with Varjo, Tobii, and The Tiny Digital Factory who also see the potential of sim racing and whose products are a natural fit for our needs.”

Rune Huse Karlstad, Head of Racing Simulation at Varjo, said: “We’re thrilled to team up with Alpine Esports to bring the world of sim racing to life with the power of our highest-end virtual reality. Together, Varjo and Alpine can immerse drivers in the heart of the action and push the limits of what’s possible in VR/XR esports. We can’t wait to see what kind of pioneering experiences we can create together, and we look forward to driving the future of virtual racing together with Alpine Esports.”

Ulrica Wikstrom, Vice President of PC at Tobii, said: “At Tobii, we’re always looking for partners as excited as us about using cutting-edge head and eye tracking technology to improve their offerings. Alpine Esports’ investment in sim racing and their belief in using data and statistics to improve their driver’s performance makes them a perfect partner for us. Together we are looking to unlock the power of attention-based insights.”

Stay tuned on the latest updates from Alpine Esports on TwitterInstagram, and Twitch.

About Alpine:

Founded in 1955 by Jean Rédélé, the brand has set itself apart with its French-style sports cars. In 2018, the brand presents the new A110, a sports car faithful to Alpine’s timeless principles of compactness, lightness, agility and driving pleasure. In 2021, the Alpine Business Unit is created. It thus becomes the brand dedicated to innovative, authentic, exclusive sports cars of Renault Group, benefiting from the heritage and craftsmanship of its historic plant in Dieppe, as well as the engineering mastery from Alpine Racing and Alpine Cars teams.


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