Williams Racing is pleased to announce an exclusive Esports Partnership with Currys, the UK’s largest electrical retailer.
The one-of-a-kind partnership will see branded Williams Esports racing simulators located in 52 nationwide gaming stores, giving customers across the UK the opportunity to set hot laps in the virtual Williams FW44. The fastest racers in the regional stores will qualify for the Currys Racing League, with the final round and grand finale hosted at Williams Racing’s dedicated gaming facility, the Williams Esports Lounge. The campaign will run across two seasons in the form of Summer and Autumn splits, with the Champion teams rewarded with exclusive sim racing bundles and Formula One experiences.
Alongside the in-store simulators, the Williams Racing Esports team will run coaching clinics for aspiring sim racing drivers, both virtually and in stores, with professional expertise helping to improve capability and performance. The partnership is also aimed at uncovering undiscovered esports talent, with the potential of the highest performing drivers being offered the opportunity to join the Williams Esports Academy team.
Steven English, Williams Racing Head of Esports, said: “We are incredibly excited to be working with Currys on such an engaging and rewarding campaign. The opportunity to provide accessible racing and an introduction to the world of esports across the UK is invaluable, and I know that the coaching clinics will spark an interest for many, as they discover the excitement of virtual racing. Along with providing nationwide visibility for the Williams Esports brand, I’m confident that our partnership will also help to uncover budding esports racers and a wealth of hidden talent whilst producing some great racing.”
Nicholas Hayden, Head of Gaming at Currys, added: “Gaming at Currys is growing, and it is now the place to shop for gamers looking for new kit. Last year we sold enough gaming accessories to go around the racetrack at Silverstone four times, and this year we are delighted to be teaming up with Williams Racing to launch this exciting tournament and bring our customers even more opportunity to get involved in esports. Players will be competing to take part in the final, racing in the esports lounge at the Williams Racing factory. There are fantastic prizes for the top drivers, including one-on-one coaching sessions and the winner could even land a place in the Williams Esports Academy team. We’re really looking forward to finding some real racing talent across the country and can’t wait to see customers in-store participating in gaming events with our colleagues