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McLaren Racing Esports Partnership With Splunk 2021

McLaren Racing in 2021 is going for it, creating new challenges, expansion and further developments to the McLaren eSports brand. Here we see a continuation to their partnership with Splunk.

We know over recent years sim racing eSports is a growing brand and the giants of racing, McLaren, are no strangers to the challenge in motorsport. Moving forward in 2021, McLaren Racing are pleased to announce their expansion with Splunk becoming an Official Global Partner of the McLaren Shadow esports team and the Logitech McLaren G Challenge.

McLaren Official

McLaren Racing and Splunk Inc., provider of the Data-to-Everything™ Platform, today announced an expansion of their partnership, with Splunk becoming an Official Global Partner of the McLaren Shadow esports team and the Logitech McLaren G Challenge.

The relationship, which began in 2020, will now see Splunk provide data analysis and live dashboards for the McLaren Shadow esports team. The Splunk® platform will be used to analyze timing data, tyre temperatures and wear, optimal throttle and brake application and other metrics, increasing the esports team’s competitiveness in the V-10 R League, eNascar Coca-Cola iRacing competition and the F1 Esports Series.

Additionally, Splunk will collaborate with McLaren’s pioneering young esports driver development programme, the McLaren Shadow Academy.

Splunk data will also provide insight to support the Logitech McLaren G Challenge global eracing series when it returns in summer 2021, while also helping to develop coaching capabilities for the wider gaming community.

The Splunk brand will be represented on the McLaren Shadow and Logitech McLaren G Challenge team kits, car liveries and racing streams.
Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing, said:
“Data-driven insight is crucial to our work at McLaren, and together with Splunk we’ve already made valuable progress on the Formula 1 side. We’re pleased to grow our long-term relationship with Splunk, by extending the partnership to the McLaren Shadow programme and Logitech McLaren G Challenge to cultivate the same progress in a key growth area for our team. We look forward to continuing to work with Splunk in an exciting additional chapter of our partnership.”
James Hodge, Group Vice President & Chief Strategy Advisor, International, Splunk, said: 
“Esports development over the past few years has been incredibly exciting to watch. It’s a natural step for Splunk to extend our partnership from Formula 1 to the McLaren Shadow programme and Logitech McLaren G Challenge. The popularity of esports derives from its accessibility and being a data driven sport it will be great to see how Splunk’s Data-to-Everything platform can support the development of the McLaren Shadow programme.”

About McLaren Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times. McLaren Racing currently competes in Formula 1 globally and INDYCAR in the US.

The team is contesting the 2021 FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, and in the 2021 INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist. In 2022, McLaren Racing will enter a new category of motorsport when it enters a team into Extreme E, the innovative all-electric off-road racing series.

About Splunk

Splunk Inc. (NASDAQ: SPLK) turns data into doing with the Data-to-Everything Platform. Splunk technology is designed to investigate, monitor, and analyze and act on data at any scale.

Splunk, Splunk>, Data-to-Everything, D2E and Turn Data Into Doing are trademarks and registered trademarks of Splunk Inc. in the United States and or other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2021 Splunk Inc. All rights reserved.


To find out more about Splunk visit: Driven by Data: Splunk and McLaren Team up for Formula 1 Success | Splunk

To find out more about McLaren Racing visit: McLaren Racing – Official Website

To find out more about Logitech visit: Logitech McLaren G Challenge Eracing Series (

Darren Buckner

Darren Buckner

Darren became a member of Simrace247 in January 2021 and has been a valuable addition to the platform ever since. He began his journey as an Editor and has progressed to the position of Editor in Chief, owing to his unwavering commitment and hard work. With his profound interest in motorsport and gaming, Darren is passionate about sharing news and exceptional content with like-minded people worldwide.View Author posts

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