F1 Esports Series 2020 booms with 30-million tuning in

The F1 Esports Series 2020 rounded off a huge year for Formula 1 and its virtual racing offering, as a record number of fans tuned into the action.

A total of 11.4-million live stream views across all digital platforms, representing a 98% increase on 2019.

Alfa Romeo’s Jarno Opmeer secured his first F1 Esports title in December’s Grand Final event, as both the drivers’ championship and teams’ championship, won by Red Bull for the second successive year, came down to the final race of the campaign.

The Grand Final alone achieved 2.7-million digital views, setting a new record for a Pro Series event, previously attained in Event 1 of the 2020 season.

The nail-biting Grand Final also reached a staggering 1.7-million social media engagements, an all-time record for any F1 Esports Series event, culminating what had already been a hugely successful campaign regarding

social media interaction, as the Pro Series achieved 291-million total social media impressions, a 151% increase on the 2019 season. Additionally, the series recorded 23.8-million video views, up 29% on 2019, which was aided by increased social media output for last year’s campaign.

Following the popularity of the previous Pro Series’ and last year’s Virtual Grands Prix, more people than ever before attempted to qualify for the 2020 season, as participation increased 117% to 237k.

Looking forward to 2021, F1 Esports aims to build upon the success of 2020, and is kickstarting the new year with the return of the Virtual Grands Prix, this time for a three-race competition with a charity prize fund up for grabs for the teams.

Over 30-million people tuned into the Virtual Grand Prix series last year to see F1 stars, sporting icons and music chart-toppers represent the ten F1 teams in eight live events that replaced the official calendar, as F1 Esports continued to bring fans competitive action when the real-life racing stopped due to the pandemic.