With the launch of the latest NASCAR Heat title comes the announcement of a big name joining the sponsorship lineup.
German Sim Racing peripheral manufacturer Fanatec has partnered up with 704Games to become the official steering wheel partner for the eNASCAR Heat Pro League.
The eNASCAR Heat Pro League esports championship sees the best 28 NASCAR Heat drivers representing real-life NASCAR race teams as they compete for a prize pool of over $200,000.
As a result of the agreement, eNASCAR League drivers will all use Fanatec equipment throughout the championship and Fanatec branding will appear in the forthcoming release of NASCAR Heat 5.
A Gold Edition of NASCAR Heat 5 will become available for the PS4, Xbox One, Xbox One X, and PC via Steam on July 7, while the standard edition of the game will become available on July 10.
Thomas Jackermeier, CEO of Fanatec, said, “NASCAR is without a doubt one of the greatest and most spectacular racing series on the planet, and we are proud to work with Motorsport Games to make the virtual experience even more realistic. Fanatec will support the eNASCAR Heat Pro League with our NASCAR-licensed products for many years to come.”
Dmitry Kozko, CEO of Motorsport Games, said, “Fanatec is a perfect partner for NASCAR Heat and the eNASCAR Heat Pro League. The level of authenticity and realism that Fanatec brings to its products will further engross our players into the world of NASCAR. We look forward to a long and fruitful partnership.”
The hardware side of the agreement will most likely involve the already existing Fantec ClubSport Steering Wheel NASCAR rim.
This large ditched three-spoke 35 cm diameter rim is made in brushed, anodized aluminum and covered in genuine Alcantara. The rim features a hub cover with embroidered NASCAR logo and will most likely be bundled with the ClubSport Steering Wheel Universal Hub.
